A kaleidoscope video to launch Pepsi True — soda with all the taste but 30% less sugar.
Pepsi True
To launch Pepsi True (just as sweet as Pepsi, but with far less sugar), we produced online videos that highlighted the Pepsi Logo, brand name, new product name, new green packaging, plus the target audience and whimsical mood. The best way to get that all in? A kaleidoscope.