During the 2020 pandemic, stay-at-home mandates and mask-wearing had a not-so-surprising consequence — a huge drop in the need for throat lozenges. To reinvigorate interest in the brand (and move product), Cepacol did a collab with designer and tattoo-artist-to-the-stars, Dr. Woo. With the brand platform: “Find your voice” in mind, we went inside Dr. Woo’s secret Hideaway at Suite X to discover just how he was able to bring his distinctive vision to life.
