innisfree green tea serum relaunch
Korea’s #1 beauty brand, innisfree, needed a millennial-friendly campaign to relaunch their best-selling green tea serum in the U.S. Our campaign needed to highlight both Innisfree’s unique ingredients from the Island of Jeju, and the efficacy of this innovative beauty serum. By bringing a fresh voice and modern illustration style to the brand, we honored the soul of Innisfree, but created attention-getting initiatives like website takeovers, a new vibe on instagram, fun, homemade-feeling videos, and real-life in-store concepts.
To show that the new voice and illustrated approach had legs, we blew out the campaign with the concepts for other Innisfree products — from masks to creams to makeup.
