Love Letters to NYC
How do you get people who are obsessed with their smartphones to think about Nikon cameras? Use that obsession to your advantage. #seemscounterintuitvebutitworked
First, go where the people are — which in NYC, is the subway. 6 million people a day, in fact.
Then, flood the already perfectly-branded N Line Hubs — Barclay’s Center and Times Square — with Love Letters to New York. Next, feed Instagram with more #NikonLoveNY-hashtagged photos. Finally, sit back, and watch the love overflow — and Nikon’s likeability and purchase intent shoot through the roof.
NIKON LOVE LETTERS: THE N LINE STORY
