bfresh
For the Stop&Shop boutique brand, bfresh, we created hyper-local outdoor for its two stores — one in Allston, MA, and the other in Fairfield, CT. We explained the concept — a small city store that has it all, including a bakery, specialty foods, coffee and more — with an infographic style that got a lot of information across in a clean, arresting way. This approach was ideal for commuters and college students that made up the bfresh customer base.
